Dahle’s Mission Statement
The purpose of Dahles.com is to offer big and/or tall customers a cross section of quality, value oriented, men’s fashions in sizes lt-6xt and 2xb-7xb.
Our goal has never been to be the cheapest. There is no limit to the bottom. However, our goal IS to make sure our customers feel they get their money’s worth…both in merchandise and service.
We target two main groups of customers:
Group one is the traditional menswear customer. 30 to 60, active life style, occasional need for dress clothes but likes to dress casual as much as possible, and demands quality merchandise.
Group two is our developmental group, ages 18 to 28. This group demands cool looking performance oriented clothing. We are doing constant market research to give this group the updated looks they want.
